Author: Zheng Yuyao
Publisher:
Publish Date: 2007-01-01
Features: "Investment Management Theory and Practice for Small and Medium Enterprises" will help China's small and medium-sized enterprises (SMEs) learn advanced experiences from successful enterprises, understand the painful lessons from failed enterprises, guide enterprises in developing various investment activities, enhance their competitiveness, and promote continuous growth. The book is divided into two main parts: the theory section and the practice section. The theory section primarily introduces the characteristics of SME investment, common problems encountered in the investment process of SMEs, and some basic contents of SME investment management. The practice section not only covers basic operational issues of SME investment, such as project planning, market research, business plan preparation, and venture capital, but also specifically analyzes the investment strategies of SMEs in the Yangtze River Delta region, providing a reference for SMEs in other regions. This is one of the key features of the book. The book not only provides general knowledge on the theory and practice of investment management but also conducts theoretical discussions and practical summaries of SME investment management in Jiangsu and Zhejiang regions, making it a valuable reference for researchers in investment management theory and professionals in SME investment management. "Investment Management Theory and Practice for Small and Medium Enterprises" will help China's small and medium-sized enterprises (SMEs) learn advanced experiences from successful enterprises, understand the painful lessons from failed enterprises, guide enterprises in developing various investment activities, enhance their competitiveness, and promote continuous growth. The book is divided into two main parts: the theory section and the practice section. The theory section primarily introduces the characteristics of SME investment, common problems encountered in the investment process of SMEs, and some basic contents of SME investment management. The practice section not only covers basic operational issues of SME investment, such as project planning, market research, business plan preparation, and venture capital, but also specifically analyzes the investment strategies of SMEs in the Yangtze River Delta region, providing a reference for SMEs in other regions. This is one of the key features of the book. The book not only provides general knowledge on the theory and practice of investment management but also conducts theoretical discussions and practical summaries of SME investment management in Jiangsu and Zhejiang regions, making it a valuable reference for researchers in investment management theory and professionals in SME investment management.
Small and Medium-sized Enterprises Investment Management - Theory and Practice
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