History of Chinese Advertising Images

Author: Huang Shengmin
Publisher:
Publish Date: 2006-11-01
Features: This research on "The History of Chinese Advertising Images" strives to make breakthroughs in five aspects—imagination, systematicity, scientificity, completeness, and foresight—based on digesting and absorbing existing research achievements, actively promoting the innovation of advertising theory. This study adopts the historical research methodology of "time and context interweaving," following the traditional historical periods of ancient, modern, contemporary, and modern times, placing the development of advertising within the broader context of political, economic, cultural, and social development for comprehensive and thorough analysis. Additionally, it supplements the research with studies on advertising media, advertising marketing, advertising culture, advertising communication, and major advertising events, highlighting the research characteristics of the series history of advertising and the academic history of advertising.