How Wealth is Forged - Practical Cases of Chinese Management and Operations

Author: Zhang Tao
Publisher:
Publish Date: 2007-01-01
Features: This is a Chinese-style management and operations practical casebook! Masters such as Shi Yan, Xie Peilun, Fang Xiuyuan, and Bao Zheng, among others, are both academic experts and elite entrepreneurs of the new economy era. In this book, they combine their own practices, covering key aspects from entrepreneurship to management, including strategy and branding, operations and management, finance and taxation, and marketing and sales. They systematically demonstrate their thought process and practical approach in simplifying complex problems, proposing targeted measures, and solving critical issues, guiding readers on how to achieve success and create new successes. Chinese-style management and operations practical casebook! This book will tell readers how wealth is forged. The book is divided into four parts: Strategy and Brand Planning, Operations and Management Strategies, Finance and Taxation Coordination, and Marketing Techniques, teaching readers how to achieve success and create new successes. Chinese-style management and operations practical casebook! Masters such as Shi Yan, Xie Peilun, Fang Xiuyuan, and Bao Zheng, among others, are both academic experts and elite entrepreneurs of the new economy era. In this book, they combine their own practices, covering key aspects from entrepreneurship to management, including strategy and branding, operations and management, finance and taxation, and marketing and sales. They systematically demonstrate their thought process and practical approach in simplifying complex problems, proposing targeted measures, and solving critical issues, guiding readers on how to achieve success and create new successes. Chinese-style management and operations practical casebook! This book will tell readers how wealth is forged. The book is divided into four parts: Strategy and Brand Planning, Operations and Management Strategies, Finance and Taxation Coordination, and Marketing Techniques, teaching readers how to achieve success and create new successes.