Marching into the Supermarket 88 Questions

Author: Huang Jing
Publisher:
Publish Date: 2007-01-01
Features:
How to handle category management in retail stores?
How to participate in the management of product display in large retail stores?
How to participate in the management of product inventory in large retail stores?
How can small suppliers survive and develop in large retail stores?
What are the reasons for poor cash flow in large retail stores?
How to design an effective promotional plan with the lowest cost?
How to choose the right promotional method for new products?
How to make promotional activities stand out?
How to deal with high channel fees?
How to avoid the negative impact of stock dumping in large retail stores?
How to negotiate contracts with large retail stores?
What should be done when facing "unfair terms" from large retail stores?
Combining analysis and research on large retail stores, this book explains in an easy-to-understand manner, in the form of Q&A, around the understanding of large retail stores, how to cooperate, and how to counter them. It provides suppliers with nearly 100 useful tips, knowledge, and methods, making it a practical guide for suppliers.