Low Price Isn't the Magic Weapon - How Target, the Retail Chieftain, Competes with Walmart

Author: Laura Roper
Publisher:
Publish Date: 2007-01-01
Features: This book provides the first in-depth analysis of Target's remarkable success as a leading American fashion discount store, offering insightful and engaging perspectives. It details how Target bridged the gap between quality and cost while creating a highly successful concept along the way, delivering a compelling management lesson for all retailers. Award-winning journalist Laura Roper uses vivid firsthand stories, candid interviews, and thorough investigations to skillfully reveal the strategy, motivation, and leadership behind the Target phenomenon, exploring how they achieved such extraordinary success. You will follow Roper as she goes behind the checkout counters, along the aisles, and conducts a close-up inspection: how the seeds of Target's unique retail culture were sown in its distinctive history, how it redefined the concept of a discount store, and how it carved its own path and thrived in the shadow of industry giant Walmart. Target has excelled in management, promotion, marketing, operations, and corporate giving, becoming one of the most successful retailers of the new millennium through best-in-class practices. This book provides the first in-depth analysis of Target's remarkable success as a leading American fashion discount store, offering insightful and engaging perspectives. It details how Target bridged the gap between quality and cost while creating a highly successful concept along the way.
When shopping in other stores, I often feel an uncomfortable rush to buy and leave quickly. But at Target, it's more like, "Take your time, relax." —Target customer
If you've ever shopped at Target, you might have the same feeling—wandering the aisles for hours, enjoying the great selection, clean environment, and perfect service. But affordable prices are not the only reason Target stands out in the competition. Their "human touch"—something most other discount stores lack today—keeps drawing people back to Target again and again.
Founded by Dayton's in Minnesota in 1962, Target gained widespread popularity in the mid-1990s and has continued to thrive to this day. Over the past 40 years, this chain store with the bullseye logo has cultivated a following among American consumers through its unique products, creative store designs, unforgettable branding, and exceptional charitable donations. Through exclusive product collaborations with designers like Michael Graves, Moisés Nú?ez, and Todd Oldham, "Target"—as some like to call this one of America's most profitable retailers—has made its frugal style of offering both affordable and high-end products fashionable.
In this book, award-winning journalist Laura Roper uses vivid firsthand stories, candid interviews, and thorough investigations to skillfully reveal the strategy, motivation, and leadership behind the Target phenomenon, exploring how they achieved such extraordinary success. You will follow Roper as she goes behind the checkout counters, along the aisles, and conducts a close-up inspection: how the seeds of Target's unique retail culture were sown in its distinctive history, how it redefined the concept of a discount store, and how it carved its own path and thrived in the shadow of industry giant Walmart. Target has excelled in management, promotion, marketing, operations, and corporate giving, becoming one of the most successful retailers of the new millennium through best-in-class practices. This book provides the first in-depth analysis of Target's remarkable success as a leading American fashion discount store, offering insightful and engaging perspectives. It details how Target bridged the gap between quality and cost while creating a highly successful concept along the way.