Marketing 100 battles of stratagems

Author: Zifu
Publisher:
Publish Date: 2006-12-01
Features: The Art of War in the Ming Dynasty by Liu Bowen is the last military book in the history of ancient China. After that, it seems there were no more military works that could rival The Art of War or The 36 Stratagems. And China, it seems, also ended the glory of cold weapons after the Ming Dynasty. This book is a specialized work on marketing theory, combining this ancient famous military theory. The entire book is divided into twenty chapters, including Stratagems of Calculation, Stratagems of Strategy, Stratagems of Espionage, Stratagems of Heaven, Stratagems of Transformation, Stratagems of Logistics, Stratagems of Speed, Stratagems of Momentum, Stratagems of the Commander, Stratagems of the Invader, Stratagems of Guidance, and Stratagems of Selection, introducing relevant theories of modern marketing. It perfectly combines ancient warfare and modern marketing, making it a bible for contemporary Chinese marketing. Want to know what kind of "chemical reaction" marketing and military strategy can create? This book introduces you to this brand-new marketing theory. The entire book is divided into twenty chapters, including Stratagems of Calculation, Stratagems of Strategy, Stratagems of Espionage, Stratagems of Heaven, Stratagems of Transformation, Stratagems of Logistics, Stratagems of Speed, Stratagems of Momentum, Stratagems of the Commander, Stratagems of the Invader, Stratagems of Guidance, and Stratagems of Selection, introducing relevant theories of modern marketing. It perfectly combines ancient warfare and modern marketing, making it a bible for contemporary Chinese marketing.