Dell's Seven Marketing Lessons

Author: Huang Jiangwei
Publisher:
Publish Date: 2007-01-01
Features: Regardless of how rapidly technology advances or how much people's communication methods change, the core of business remains focused on customer needs. The more you understand your customers, the better you can serve them, and the more your business can stand the test of time globally. At just 18, Michael Dell deeply understood this point. He built Dell Inc. from scratch with $1,000 and turned it into a Fortune 500 company in just eight years. As Jack Welch said, "No one can pull the levers of cost, quality, and service as low as Dell." So, what is the secret of Dell's marketing? What is the strategy behind Dell's globalization? What can we learn from his growth journey? This book will uncover the secrets of Dell Inc.'s core competitiveness in winning customers, building advanced marketing and service systems, and analyze its indispensable formula for growth and expansion:
Identifying market gaps
Customer-centric corporate culture
Successful inventory management
Agile supply chain
Unique competitive strategies
Network direct sales and the path to globalization