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Author: Huang Jiyi
Publisher:
Publish Date: 2007-01-01
Features: BYD Electric Company is a subsidiary of BYD Group specializing in electrical appliances. In 2004, Mark, who was originally in the group's strategic management department, was promoted to General Manager of BYD Electric. Mark was faced with a messy situation— the company had been losing money year after year, employees hadn’t received their salaries for three months, advertising agencies and partners were constantly coming to demand payments, and money that should have been collected was impossible to recover. Departments were only concerned with their own affairs, collaboration had collapsed, and morale was low. The headquarters made matters worse by repeatedly ordering that the branch be shut down if it didn’t reach the top three in the industry. With this already hopelessly broken situation, Mark, who had hoped to make a strong start as the new boss, found himself in an impossible position. The most calls he received were customer complaints; the marketing meetings he attended at headquarters were a disaster; important clients came for a visit, only to find the machines malfunctioning; and the development of new products was delayed due to mutual shirking among departments. Frank, whom Mark had met during training, became his savior, turning a simple date into a "secret weapon" seminar to save the company. In Mark’s diary, the "Seven Swords Management Method" gradually took shape. However, the situation took a sharp turn for the worse, with more negative voices emerging. As the deadline set by the headquarters drew closer, could the "Seven Swords" create a miracle? Could Mark and Frank become true "saviors" and bring the company back from the brink? This book describes how a company on the brink of bankruptcy turned itself around and became an industry champion, exploring and mastering the key control points in business management. It focuses on models, methods, tools, cases, problems, and solutions, aiming to maximize learning effectiveness in a limited time and ensure readers truly gain something from it. The insights in the book may seem like common sense, but they are extraordinary, breaking the conventional "day-to-day business management" routines that many people take for granted. The "Seven Swords Management Method" proposed by the author provides managers with versatile, practical methods, reference solutions, and advice for solving work challenges. It is not only applicable to corporate organizations but also to schools, hospitals, government agencies, and various other types of organizations.