Starting a New Business - (4th Edition)

Author: Madura
Publisher:
Publish Date: 2007-01-01
Features: This series of textbooks has the following characteristics: (1) Rich variety of materials. The first batch of this series introduces 7 bilingual business knowledge textbooks, forming the "Bilingual Business Administration Teaching Materials Series for English Majors," including "Management" (by Jeff Madura), "Operations Management and Innovation" (by David Needle), "Marketing" (by Louis Boone and David Kurtz), "Accounting and Financial Management" (by Jeff Madura), "Human Resource Management" (by Jeff Madura), "Business Ethics and Social Responsibility" (by Jeff Madura), and "Starting New Ventures" (by Jeff Madura). There are few textbooks on similar topics in China. (2) Up-to-date versions. The series selects content from the latest textbooks abroad, covering the newest concepts and real-world cases in the corresponding disciplines. (3) Well-structured, concise, and appropriately challenging in language, suitable for bilingual teaching. The series briefly outlines the most important basic concepts, principles, and theories in each functional area. It also includes relevant key terms for the discipline at the end of each book, with Chinese annotations for the acronyms. For bilingual teaching in business English programs, this series is thoughtfully curated, with accurate and fluent language, making it a reliable series of bilingual business administration teaching materials for English majors. We hope this series can enrich the curriculum of business English programs, meet the needs of teachers and students, and also promote the vigorous development of business English education in China!