Marketing

Author: Sun Jinxia
Publisher:
Publish Date: 2007-01-01
Features: This textbook elaborates on the basic theories of marketing, the marketing concept and its development, marketing environment and analysis, consumer demand and purchase behavior analysis, target market selection, marketing strategy and strategy planning, product and product strategy, product life cycle and new product development strategy, pricing strategy, distribution channel strategy, promotion strategy, marketing organization, implementation, and control. This textbook is suitable for vocational colleges and polytechnic universities in marketing, financial accounting, business management, and e-commerce majors, and can also serve as an ideal reading material for a wide range of marketing enthusiasts.