Full Design Plan for Fashion Brands

Author: Su Na
Publisher:
Publish Date: 2007-02-01
Features: This book combines brand knowledge with design practice, enabling students to enhance their professional design skills through exercises in various stages such as brand selection, research, positioning, design, protection, and management in simulated real-world scenarios. The book offers a rich selection of project topics, conducting research and analysis for different categories of choices, and carries out brand design activities with a rigorous and comprehensive workflow. This book is suitable for faculty and students of art and design majors in universities and social training schools, graphic designers, and brand design enthusiasts.