How Clothing Should Be Sold

Author: Wang Jian Si
Publisher:
Publish Date: 2007-02-01
Features: This book is a practical guide for owners, store managers, and sales staff in the fashion industry. It's also an excellent gift for employees and franchisees. It can be considered the most highly practical book in the domestic fashion sales industry that you can learn in the morning and use in the afternoon! The 88 classic scenarios in the book are highly representative of the situations encountered daily in store sales, and many sales staff find them very challenging. Each scenario is presented with a focus on customer needs and the salesperson's communication skills, following the order of "wrong responses," "problem analysis," "sales strategies," and "language templates." It is simple, easy to understand, and highly operational. Whether you are a store owner or a salesperson, you may not realize that your store might be driving customers away every day! It might be selling five to six fewer items each day! Inadequate store sales professionalism and untrained staff inevitably lead to the loss of sales and profits, while also damaging the brand image that is the foundation for the store's survival and development. All of this stems from sales staff using reasonable communication methods and habitual sales techniques. In fact, the way sales staff express their content is far more important than the content itself. The methods and techniques in this book have been proven effective through real-world applications in fashion stores. For sales staff who desperately need to improve their skills but are extremely busy, spending just a few minutes each day can help them easily master the secrets of fashion sales, bringing earth-shaking changes to the store's performance!
Target Audience: Fashion store sales assistants, store managers, and fashion retail management personnel.