Internet Grassroots Revolution - Success Strategies of the Web 2.0 Era

Author: Liu Xianghui
Publisher:
Publish Date: 2007-02-01
Features: This book proposes a new theory for interpreting industrial revolutions, the Three-Wave Theory, based on traditional industrial revolution theory. It divides each industrial revolution into three waves: technological revolution, commercial revolution, and grassroots revolution. Within this framework, it focuses on explaining the characteristics of the third wave of the information revolution—the Internet grassroots revolution—from the perspectives of technology, commerce, and society. It analyzes the opportunities and threats people faced during the "Internet grassroots revolution" period and explores the strategies for success for both businesses and individuals during this period of social transformation. The book combines classic scientific theories with popular trendy elements, emphasizing knowledge, practicality, and readability. By applying theoretical insights from multiple disciplines such as economics, sociology, and law, and through numerous case studies, it examines complex social issues, draws wisdom from history, confirms direction for the future, and seeks appropriate solutions for real-world problems.
Target Audience: This book is written for the "Internet grassroots revolution," serving as a valuable resource for scholars and practitioners in fields such as e-commerce, network communication, public communication, public relations, enterprise management, marketing, and science and technology management. It is also suitable as a teaching reference for university faculty and students in related disciplines, as well as for general Internet users seeking to expand their knowledge.