Move the company to the blog

Author: Chang Qing
Publisher:
Publish Date: 2007-02-01
Features: Blogs are booming. However, most domestic enterprises have not successfully seized the opportunities brought by blogs to gain attention—at least not yet. Now, both news media and the general public are highly favoring blogs. It is certain that blogs will not only become closely integrated with businesses but also transform and influence the entire business empire. This book is written in response to this trend, targeting domestic enterprises seeking to embrace blogs. Through lively and easy-to-understand language, along with practical and locally relevant case studies, it focuses on building highly popular corporate blogs and creating positive customer experiences. The book details how to use blogs to promote products, expand brands, communicate with customers, broaden business reach, and cultivate customer loyalty, aiming to help readers grasp the essence of corporate blogging in the shortest time possible, bringing their businesses onto the blog platform and into the hearts of customers.