Design Art Aesthetics

Author: Zhang Qian
Publisher:
Publish Date: 2007-01-01
Features: Design art aesthetics is a branch of aesthetics that studies the fundamental principles of beauty in design art based on general aesthetic principles. The issues addressed in this book include both explorations of general aesthetic principles and analyses of the essence and laws of specific design art beauty. The book consists of an "Introduction" and seven chapters. In the analysis of general aesthetic principles, the book emphasizes the origin of beauty as "creation through labor" and defines the essence of beauty as "the unity of objectification and self-affirmation, which is the objectified image that causes self-affirmation." On this basis, it provides an in-depth analysis of fundamental aesthetic issues such as aesthetic psychology, aesthetic categories, and art. After briefly reviewing ancient Chinese design culture and modern Western design culture, the book returns to the analysis of the beauty of art. It argues that the essence of the beauty of design art is "a human-made form that reflects human free pursuits on the basis of meeting people's practical functional needs." It further analyzes specific issues such as the formal composition of design art beauty, creative transformation in design activities, the subject-object relationship in design appreciation, and aesthetic taste and aesthetic forms in design activities. At the end of each chapter, there are "Glossary" and "Discussion Questions" to help readers grasp the key content. This book is suitable for undergraduate students in higher academic fields such as art and design, industrial design, and art design, as well as readers interested in design art.