Supply Chain Strategy - How Suppliers Can Break Free from Retailers' Shelf Encirclement

Author: Wang Tao
Publisher:
Publish Date: 2007-01-01
Features: In the current China market's supply-zero game process, the development of modern channels has brought significant impacts to various aspects of suppliers' resource allocation, product development, marketing organization, pricing strategy, and brand strategy. This book redefines the supply-zero relationship from a completely new perspective. Particularly unique is its retailer perspective, and it provides a detailed analysis of the substantial changes in suppliers' resource investment, corporate strategy, brand and product development, management processes and methods, as well as the more critical changes in marketing management tools. This book will offer both ideological and methodological support to help suppliers enhance profitability in their collaboration with retailers.