Top 218 Marketing Stories

Author: Xing Xiaofeng
Publisher:
Publish Date: 2007-01-01
Features: Using classic stories to tell marketing techniques and principles is because stories are both easy to understand, lively, and easy to spread widely, while also containing profound meanings and great wisdom. Therefore, studying successful marketing cases is the fastest and best way for marketers to improve themselves. This book uses classic marketing stories to express relevant techniques and methods in a relaxed way, allowing marketers to continuously enhance their marketing skills in a comfortable environment and get closer to success. Through many classic marketing stories, this book tells the big truths of marketing in a relaxed manner. These marketing stories are like a sharp sword, helping you conquer the business world and improving your marketing skills unconsciously. They will no longer make you frown because of backlog in inventory, nor will they make you lose your vigor because of the competition from peers.