New Concept Marketing

Author: Jia Kaijun
Publisher:
Publish Date: 2007-01-01
Features: Examining the marketing practices of many enterprises across different industries, the book explores why some companies decline and fall in new environments, while others thrive, seize opportunities, and even soar to new heights. The key lies in whether enterprises can grasp the pulse of the new marketing era and shape their own suitable marketing models. "New Concept Marketing" starts from the practical characteristics of various types of enterprises at different stages of development, summarizing ten new concept marketing models derived from marketing practices. It is believed to provide new choices for enterprises to expand their development space. At the same time, its exploration in marketing theory also holds certain application value for the study and research of new marketing theory.