A long, long time ago......: Building brands that resonate deeply with people using mythological archetypes

Author: Margaret Mark
Publisher:
Publish Date: 2003-09-01
Features: Everyone loves a story. How can your brand become a story that captivates consumers, making them desperately want to own it? This theoretical system will teach you how to grasp the basic meaning of your product's category, position your product, build a unique identity following this positioning, convey the message in a clever and refined way, and make this image a cure for the inner desires of your target audience. Just like the countless successful companies or icons you will see in this book, such as Princess Diana, Nike, McDonald's, Chanel, Madonna, and Coca-Cola. If you also want to create a story for your brand that deeply resonates and makes it a desired goal at all times, then first take a look at the story journey prepared for you in this book. From these timeless myths and the world-famous brand success cases built on these archetypes, you can also find the source of vitality for your brand, giving it a mythical status.