Research on the Audience Psychology of Audio Language in Radio and Television Broadcasting

Author: Lu Jingchao
Publisher:
Publish Date: 2007-01-01
Features: This book combines audience research with psychology, offering a fresh perspective to explore the interactive relationship between spoken language communication activities and audiences. It reveals the psychological effects of radio and television spoken language communication on audiences and the reasons behind them. From several angles such as theoretical research direction, creative production of spoken language communication, teaching ideas, and methods, the book provides a practical and theoretical elaboration. Additionally, it summarizes the methods of audience psychology research in spoken language communication. Combined with practical cases of spoken language communication from Beijing Transportation Broadcasting, it offers readers vivid examples. This book holds significant reference value for both the practice of radio and television spoken language communication and the teaching of broadcasting and hosting majors.