New Product Marketing -- Research. Enter. Maintain Your Target Market (Third Edition. Chinese-English Parallel Edition): Research. Enter. Maintain Your Target Market (Third Edition)

Author: Linda Pinson
Publisher:
Publish Date: 2003-01-01
Features: Identify the target market and target consumers for new products, making your marketing plan hit the mark. This book helps you grasp every step in developing a new product marketing plan and reveals the secrets of marketing. For new products, developing a good marketing plan is crucial to their business success. Since marketing is defined as all activities involved in transferring goods and services from producers to consumers, you must conduct market research to identify your consumers and find ways to introduce your new product to the market, as these are key aspects of new product marketing. The purpose of this book is to help you understand every step in creating a new product marketing plan and uncover the secrets of marketing. Therefore, the book is divided into three parts: Part one introduces how to conduct market research to determine current market trends and popular new products and services; the second part guides you through the five "P"s of marketing, teaching you to decide on the market positioning of products and services and then enter the market; the third part demonstrates how to maintain a certain number of consumers after the market is established. Marketing new products is the most challenging part of marketing work. By carefully studying this book, you will gain confidence in facing market challenges.