DV Bible -- From "Novice" to Independent Producer: From "Novice" to Independent Producer

Author: Zhu Jingjiang
Publisher:
Publish Date: 2003-04-01
Features: This book is specially written for domestic enthusiasts of folk imagery, serving as a popular guide to DV knowledge. Help you firmly grasp the chisel to carve time. Regardless of what style our DV works may take or where they ultimately go, they embody our understanding of life and our fresh exploration of image culture. In the author's perspective, DV is not a plaything for a small group of "cultural elites" to indulge in narcissism, nor is it a magic weapon that can make someone famous overnight. Instead, it is a bridge for ordinary people like you and me to express passion, emotions, and thoughts. It is a more creative game than "video games" because it creates value while being fun; it is a more charming writing tool than a fountain pen because it presents the rich and vibrant light and color of our world. It can record the joys and sorrows of our life journey, as well as the beautiful fantasies once deeply hidden in our hearts. The two English letters "DV" have become a symbolic emblem pursued by contemporary Chinese artistic "angry youth" and white-collar "petite bourgeoisie,"ed with the initials of "Digital Video" and a certain intangible fashionable aura. Yet, in this widespread rise of superficial fervor, the true value of DV has become blurred. This book is a popular guide to DV knowledge specially written for a broad audience of folk imagery enthusiasts. It describes the development trends and cultural attitudes of contemporary DV culture in accessible language, introduces the history of consumer cameras and editing equipment, the cross-era advantages of digital imaging, and the basic key points that different types of users should pay attention to when selecting equipment. Moreover, through vivid and lively examples, it guides DV enthusiasts through the entire process—from pre-shooting to post-production—until the birth of an independent work. This is not a formal tutorial from a film school or other specialized institution, but if you are clear that your passion for DV stems from a love for life rather than a mere fashionable pursuit like "willow catkins carried by the wind," this book at least helps you firmly grasp the chisel to carve time...