Big Reversal - Inspiration from Global Famous Companies Turning the Tide

Author: Shi Xiaolin, Wu Zexiang (editors)
Publisher:
Publish Date: 2007-02-01
Features: When a company faces a severe blow and manages to rise from the ashes, it is nothing short of a remarkable miracle. DuPont, Ford, Chrysler, IBM, Apple, Nestlé—none of these are not renowned? None of these companies' glories fail to stir your passion? None of these companies' setbacks fail to evoke a sigh of regret? None of these companies' comebacks and regaining of leadership fail to inspire genuine admiration? This book is not just about describing "failure turned into success." It is about telling you "why they failed, how they reversed, and how they succeeded." The companies featured in this book are today's most renowned and most influential. Their ups and downs are all classic comeback stories.