Marketing English Principles and Case Studies

Author: Guo Zhiqiang
Publisher:
Publish Date: 2007-01-01
Features: This book is one of the series "21st Century Business English." In terms of content, it is mainly divided into two parts: Part one is the fundamentals of marketing, where each chapter not only introduces basic concepts but also features carefully selected cases to clearly illustrate the principles. The second part is comprehensive cases. This book is written for professionals engaged in marketing work, enabling them to acquire new knowledge and improve both their English proficiency and professional expertise through studying it. Written by frontline practitioners, the book is highly targeted and practical. It is suitable for marketing professionals, as well as those who wish to enter this field. It can also serve as a reference for marketing students, language enthusiasts, and business professionals looking to enhance their skills.