Strategic Management Method -- Qualitative and Quantitative Analysis: Qualitative and Quantitative Analysis

Author: Jorge Sá
Publisher:
Publish Date: 2000-02-01
Features: This book begins with a war that took place BC, embarking on a journey through over 2,000 years of strategic history from ancient military to modern business warfare. It elaborates on the concept of "strategy" originating from the military field, clearly distinguishes between strategy and tactics, reveals how to formulate strategic plans, and provides guidance on conducting qualitative, quantitative, and comprehensive analyses of strategy. Additionally, it offers effective guidance on how to reorient strategy in the face of new changing circumstances.