Ye Zhi Zhong Legend - How Wealth is Forged

Author: Liu Hongyan
Publisher:
Publish Date: 2007-02-01
Features: Ye Zhizhong is a legendary figure. Starting from his dreams, he built an appliance empire with the passion, belief, and personal charm of a young man, becoming a world-famous rice cooker king. He wrote a brilliant and shining story of wealth, under whose guidance and support, thousands became millionaires, hundreds became tens of millionsaires, and over a dozen became billionaires. The success of Hongpai Enterprise and Ye Zhizhong's entrepreneurial legend have gone beyond the scope of individual rise. They are an example of harmonious relationships between manufacturers and honest business practices, embodying the main theme of our era. The book is written in a popular narrative style, with thirty-six chapters such as "A Rural Youth's Hard Life, Striving for a Way Out," "Close Cooperation, Valuing Friendship—Partners Are Better Than Blood Brothers," "Thunder and Lightning, the Dragon Appears—Zhizhong Discards the Iron Rice Cooker," "A Wealthy Section Chief Acts Ignorantly, Mentioning the Wrong Pot," and "Huge Funds Are Delayed—Entering as a Strategy to Make Appliances." It comprehensively tells the ordinary yet legendary entrepreneurial journey of Ye Zhizhong, offering great reference value for inspiring teenagers. The book includes dozens of illustrations.

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