Toyota Legend

Author: None
Publisher:
Publish Date: 2007-01-01
Features: A thrilling and heart-stirring entrepreneurial legend, an irreplaceable success story. The inner workings of a world-class winning enterprise, the most authoritative corporate investigation to date.
The Yomiuri Shimbun of Japan has been following the story for consecutive years, recreating the Toyota story and spirit as seen by Toyota people over the years!
Even if we abandon the deeply rooted name "Koromo," we must walk the path of life and death with Toyota.
The city government of Koromo chose to rename the city as Toyota City.
A sneeze from Toyota Motor will cause an economic collapse in Toyota City.
Mayor Suzuki Kōhei of Toyota City
Dedicated to research and creation, always leading the of the times.
The ambition of Toyoda Sakichi
To produce a car that can rival American civilian cars, absolutely affordable and perfect.
The dream of Toyoda Kiichiro
For the brothers, Toyota is their second hometown. We are the history of the company.
Many large factories have corporate towns, but only Toyota City is named after a company.
With a total workforce of over 70,000 and an annual production of 7 million cars, achieving sales revenue of 1 trillion yen, and 50 years of operation without a deficit—what is the secret that continuously pushes Toyota forward? Is it the struggles of the entrepreneurs, the dedication of generations of technicians who devoted themselves to the company, or the increasingly fierce competition with peer companies?
This book sets aside dry historical narration, presenting the history of Toyota's development from multiple perspectives through the eyes of Toyota people, uniquely explaining the path to Toyota's success.
From manufacturing high-quality cars that ordinary people can enjoy to "men dedicating themselves to their careers," this book will for the first time reveal the inner workings of this world-class winning enterprise, which is about to enter its 70th year.