Exhibition Practice - Textbook for Independent Bachelor's Degree Program in Cultural Industry (Higher Education Self-Study Examination) - Textbook for Shanghai Exhibition and Convention Management Professional Technical Level Certification Examination

Author: Gong Weigang
Publisher:
Publish Date: 2007-01-01
Features: This book closely aligns with the characteristics of the exhibition and convention industry and systematically elaborates on the operational process of exhibition projects. The content includes: feasibility research and project initiation for exhibition projects, exhibition project management, exhibition marketing, supporting services for exhibitions, management of exhibition facilities and equipment, on-site management of exhibitions, financial management of exhibition projects, crisis management for exhibitions, information management for exhibitions, evaluation and summary of exhibition projects, etc. This book can serve as a textbook for university and college students majoring in exhibition and related fields, a training manual for senior and intermediate professional qualification exams in exhibition and convention technology, as well as a reference book for industry professionals.