BoBo Home

Author: Zhang Ping
Publisher:
Publish Date: 2004-01-01
Features: The BoBo tribe, a blend of rebellious 1960s hippie culture and ambitious 1980s yuppies, embodying two completely different values. They hold high education and high income, making them the elite of the modern new economy. In the eyes of fashion media, they are a tribe that indulges in consumption and pleasure. They are not only passionate about making money but have also learned to enjoy the freedom brought by capital. In terms of personal consumption and pleasure, they highly value the "quality" of material possessions, which is often acquired through money. This tribe is less than hippies and less serious than yuppies. They yearn for nature, promote organic vegetables and whole grain bread, enjoy seeking fun, and challenge extreme sports whenever they get the chance.