Culture Wins -- How to Build Corporate Culture

Author: Jia Qiang
Publisher:
Publish Date: 2002-04-01
Features: "Wealth cannot create culture, but culture can create wealth." We do not pursue perfection, only practicality. We make no promises, only provide what we have. Highlights classic cases of corporate culture construction both domestically and internationally. Offers the core wisdom of management scholars. Master the methods of building an excellent corporate culture. "Culture overcomes challenges," when the Japanese first proposed this theory, the world was astonished; and when corporate culture demonstrated its unparalleled effectiveness, people no longer doubted its charm. Thus, a new management approach dedicated to culture and corporate culture emerged, dominating all fields of management today and in the future. This book delves into the rich and meaningful corporate culture system, striving to find new paths in the exploration of management theory, making it an effective management approach for modern enterprises.