Okay, here is the translation following your instructions: Doing business is about building relationships.

Author: Zhang Zhenxue
Publisher:
Publish Date: 2007-01-01
Features: Entrepreneurs all hope to expand their businesses and make them flourish. However, even under the same conditions, the success of business ventures varies greatly: some work tirelessly but their businesses remain confined to a small circle; others advance rapidly and stand out in fierce market competition. The reason lies in whether they understand the importance of "relationships" in business. Business, at its core, is about making profits through the exchange of goods, and the objects of such exchanges are people—meaning entrepreneurs must inevitably interact with others. Therefore, learning the art of dealing with people and expanding business opportunities by establishing harmonious and positive business relationships has become a must for every entrepreneur. In this sense, the quality of relationships determines the success or failure of a business. Building a thriving network of connections is absolutely a golden rule in the business world. The great poet Lu You once said, "True mastery lies beyond the poem," which perfectly captures this principle. The remaining question is then: how can entrepreneurs establish smooth and harmonious interpersonal relationships in the business world?
First, entrepreneurs must understand human nature and social dynamics. Wit and wisdom in dealing with people can make one a shrewd player in the business world. Entrepreneurs interact with people from all walks of life and at various levels. To build good relationships with these diverse individuals, one must not be vague or muddled in their actions but should know when to advance and retreat, be adaptable in both high and low situations, and be both straightforward and flexible. Starting with the wisdom of relationship-building can help one become a highly skilled entrepreneur.
Second, treat interpersonal relationships as a resource in business. Entrepreneurs need capital, and interpersonal resources are also an indispensable asset in business. Of course, business relationships differ from everyday social interactions. Entrepreneurs must actively seek to develop and maintain these resources, always evaluating relationships from a business perspective. Whether it's family, friends, clients, or competitors, it's crucial to handle the balance between money and sentiment appropriately. This ensures that relationships remain healthy, long-lasting, and better serve the business.
Third, never forget the ancient maxim of valuing harmony above all else. Entrepreneurs seek wealth through harmony, and it can be said that without "harmony among people," there can be no "wealth." Some believe that competition should come first in business, which is why we often see fierce rivalry among business partners and peers. Competition seems to be an unchanging theme in the business world. However, those who run successful, large, and enduring businesses always regard "valuing harmony" as the highest business principle and are often able to receive help from their friends. Business requires insight into the market, a keen ability to spot opportunities, bold actions to take risks, and above all, a good reputation for being well-liked. Starting the journey of business on the path of building good interpersonal relationships will inevitably lead to a smooth and prosperous future.