22 Classic Business Failures That Small and Medium Business Owners Can't Afford to Ignore

Author: Huang Rijing
Publisher:
Publish Date: 2007-01-01
Features: There are far too many books about corporate failures, and to be frank, most fail to deliver the sharp insight and lessons from past mistakes. Some even manage to list over ten or twenty reasons for their own business failures. Some scholars, moreover, casually apply common business errors to every failing company without analysis. Unaware of the fact that each enterprise has its own unique characteristics, they overlook that while multiple factors may contribute to a failure, ultimately, there is always one primary cause. Only by deeply uncovering this fundamental reason can one identify the essence of the problem. This is the true, scientific approach to analysis—and it is precisely this that distinguishes this book from other similar works.