Entrepreneurs of Small and Medium-sized Enterprises Must Not Miss the 36 Trendsetting Figures

Author: Huang Ri-jing
Publisher:
Publish Date: 2007-01-01
Features: Many enterprises fail purely due to the personal reasons of the owner. Therefore, the rise and fall of the owner often determine the success or failure of the enterprise. Understanding these fluctuations of owners—from prosperity to decline or from a comeback to another downturn—reveals the reasons behind the success or failure of enterprises. On the surface, it may seem similar to 22 Classic Business Failures That Small and Medium Enterprise Owners Should Know, but the latter focuses on discussing the success or failure of enterprises from the perspective of overall corporate strategy and operational tactics. In contrast, this book emphasizes finding the reasons for success or failure in the owner's personal aspects, which serves as a more direct warning and reference for owners or aspiring owners.