Author: Bill Capodilupo
Publisher:
Publish Date: 2003-08-01
Features: This book tells the story of a successful enterprise. However, this story is not the typical one people usually hear—where someone creates a company, sells it for a fortune, and then lets others take over. Instead, it focuses on the foresight, perseverance, and courage of an entrepreneur, offering content that is both captivating and thought-provoking. A group of 12 mavericks formed a team to research unprecedented business solutions and launched a network outsourcing business, which grew into a multinational corporation with $5 billion in assets, over 10,000 employees, and branches in 60 countries worldwide. They successfully collaborated with top multinational companies like IBM, Citibank, and Mastercard. This is how ATT introduced its solutions and pioneered new ventures. What insights can this success story offer us? As a renowned consultant, the author has access to extensive firsthand materials, providing a detailed and in-depth account of the growth of ATT's solutions. The book discusses how to infuse new technologies with their unique spirit and creativity, and offers leadership philosophies for businesses to thrive in the rapidly changing new economy. More importantly, this book not only chronicles the journey of introducing ATT's solutions but also deeply summarizes its successful experiences and operational models, reflecting the entire development process of e-commerce today. This timely work shows how established companies can rethink, redesign, and restructure their operations, factory floors, supply chains, and distribution channels to meet the ever-evolving demands of the new economy, allowing once-glorious enterprises to successfully transform and rejuvenate in the new economic landscape.
AT&T Solutions
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