Modern Communication Studies

Author: Kuang Yumei
Publisher:
Publish Date: 2003-04-01
Features: This book is divided into four main parts: the Principles of Communication, the Language of Communication, the Image of Communication, and the Etiquette of Communication. The first part primarily reveals the intrinsic meaning and characteristics of communication, analyzing the differences between communication, interaction, and interpersonal concepts, and studying the process and methods of communication. The second part provides a comprehensive introduction to the forms and methods of communicative language from the perspective of the importance of language in communication. The third part analyzes the communicative subject's expected demeanor, attire, and posture from both the internalized communicative image and the externalized communicative image. The fourth part introduces common social etiquette in daily life. This book has strong applicability and differs from general, more superficial etiquette textbooks as well as highly theoretical ones. It can serve as a teaching material for undergraduate and associate degree students in relevant majors at colleges and universities, and can also be used as a self-study guide for readers interested in the study of communication.