Best Global Investor Relations Case Study -- How to Create Shareholder Value

Author: Richard B. Higgins
Publisher:
Publish Date: 2002-10-01
Features: A standardized securities market must first be a market that respects investors. Respecting investors and safeguarding their rights should not merely remain at the level of awareness; more importantly, listed companies must establish a supervision and self-discipline mechanism to ensure standardized operations. The emergence of investor relations management reflects the of the market mechanism's "invisible hand." Investor relations management is a meticulous task, and the ideal of this work is to be subtle yet effective. World-class enterprises, those with the most effective investor relations, provide straightforward and sincere, open, specific, and timely financial and economic communication information. Higgins selects the best examples and elaborates on the advantages of open information disclosure, including lower capital costs, improved liquidity, analysis based on broader and better information, and more patient investors. The case section of this book collects six companies that are world leaders in investor relations: ATT, Schering-Plough, BASF, Reuters, Sony, and Toyota, providing hands-on insights into financial communication strategies and actual practices of open disclosure. Readers will gain an in-depth understanding of "how to do" investor relations management from these important, highly transparent companies, as well as the author's unique five-year research findings on global strategic communication, and ideas and methods that can be immediately applied to investor relations in their own companies.