The CEO said -- The business wisdom used by both Jack Welch and street vendors: The business wisdom used by both Jack Welch and street vendors

Author: Ram Charan
Publisher:
Publish Date: 2003-09-01
Features: "CEO Say" provides such profound insights, explaining in concise language how to consciously and persistently achieve the following as great CEOs do: Understand the basic elements of business activities, leveraging them to coordinate company operations and generate profits. Determine work goals rather than being overwhelmed by a multitude of daily activities and the complexities of the real world. Many people are willing to spend $100,000 to obtain an MBA degree but don’t know how to assemble those basic business elements like a puzzle. Others lack formal business education and thus feel that management positions are out of reach. "CEO Say" lifts the veil of mystery from business activities and reveals the success secrets of legendary figures like Jack Welch. The universal laws of business success—whether selling fruit from a stall or managing a Fortune 500 company—must be followed. Have you noticed that the business acumen of top-tier CEOs seems no different from that of a street vendor? These CEOs can sense opportunities and leverage them, and the companies they run profit year after year. What’s the difference between running a large enterprise, selling fruit from a cart, or opening a small store in the countryside? In Dr. Ram Charan’s view, there’s not much difference. He worked in his family’s shoe store in India from a young age, later attended Harvard Business School, and now makes a living by consulting the world’s best CEOs. Few people understand the rules of business operations as well as he does. Excellent CEOs master the skill of breaking down complex businesses into basic elements, which are also the foundation for running a family shoe store. CEOs possess business acumen, focus on the essentials, and make money for the company.