Enterprise Innovation Management

Author: Xiong Zhongqi
Publisher:
Publish Date: 2005-01-01
Features: This book analyzes and introduces innovation in various aspects of enterprises, including concepts, technology, management, systems, culture, marketing, core competitiveness, strategy, and property rights. It provides insights, helping readers understand the content of enterprise innovation, cultivate an innovative mindset, and recognize the problems and shortcomings of Chinese enterprises in terms of innovation.