Travel Economics

Author: Xu Song
Publisher:
Publish Date: 2006-08-01
Features: Tourism Economics is guided by market economy theory, utilizing multidisciplinary knowledge and methods from Western economics, management, and tourism studies to comprehensively elaborate on the fundamental theories and methods of tourism economics. The book consists of 14 chapters, primarily introducing basic tourism knowledge, characteristics of tourists and tourism, and tourism products; the development trajectory of tourism; tourism motivations and various factors influencing tourism. The book integrates theory and practice, featuring both qualitative theoretical analysis and quantitative empirical testing. It also demonstrates strong timeliness and reference value, with the appendix at the end serving as an essential reference for studying tourism economics.
Tourism Economics is guided by market economy theory, utilizing multidisciplinary knowledge and methods from Western economics, management, and tourism studies to comprehensively elaborate on the fundamental theories and methods of tourism economics. The book consists of 14 chapters, primarily introducing basic tourism knowledge, characteristics of tourists and tourism, and tourism products; the development trajectory of tourism; tourism motivations and various factors influencing tourism; the characteristics of tourism resources and tourism resource theory; tourism theories such as comparative advantage, preference overlap, economies of scale, product differentiation, competition and innovation, interdependence, economic integration, and game theory; tourism demand and supply; the objectives and management models of tourism enterprises; the competition, anti-competition, and entry modes of the tourism industry; the economic, social, cultural, and environmental impacts of the tourism industry, including the spillover and multiplier effects; the marketing mix model of tourism; the role and influence of the internet on different aspects of the tourism industry; and the management policies and measures adopted by countries in international tourism. The book integrates theory and practice, featuring both qualitative theoretical analysis and quantitative empirical testing. It also demonstrates strong timeliness and reference value, with the appendix at the end serving as an essential reference for studying tourism economics.