Sales Management, Second Edition (Second Edition)

Author: Wei Wen
Publisher:
Publish Date: 2003-10-01
Features: Sales management is a crucial aspect of market management. Whether a company's business goals and existence value can ultimately be realized largely depends on the success of its marketing efforts and the extent to which it satisfies customers. China's economy is still in the transition period from a planned economy system to a socialist market economy system. For some business leaders, marketing management and sales management remain new challenges. This book is the second edition of Sales Management, combining Western marketing theories with the characteristics of the Chinese market to provide high-quality, practical guidance for online marketing professionals in China. It holds significant reference value for improving the level of sales management in Chinese enterprises. The author's over a decade of practical experience in sales and marketing is highly valuable for both managers and sales personnel engaged in marketing management, as well as for business management students.