New Media Theory (The First Decade of CCTV.com)

Author: Liu Lianxi
Publisher:
Publishing Time:
Features: This book provides a bird's-eye view of the ten-year journey of the China Central Television (CCTV) website from the perspective of new media, to some extent filling the gap in the study of the history of Chinese online media. The numerous facts and data cited in this monograph hold significant historical documentary value and carry both theoretical and practical implications for the study of online media and contemporary Chinese media. It also offers valuable insights for media professionals, including those working in online communication. The systematic exploration of the positioning, characteristics, business development, and social benefits of the CCTV website throughout the book provides a foundational basis for media research, particularly in the field of online media.