Cross-cultural communication

Author: Zhang Ailin, Editor-in-Chief
Publisher:
Publishing Date: 2003-04-01
Features: This book aims to help English learners develop cultural and cross-cultural awareness, and enhance their cross-cultural communication skills. It follows a traditional chapter structure, with content primarily handled through the "case study" method, while also incorporating systematic theory, practical needs, and engaging learning experiences to foster students' independent thinking and critical thinking abilities. The book consists mainly of an introduction and eight chapters. The content primarily covers worldview and values, language communication, nonverbal communication, interpersonal relationships in different cultures, similarities and differences in social customs between Chinese and English cultures, the impact of culture on education, and how to establish cultural and cross-cultural awareness. The target readers of this book include English majors at undergraduate and junior college levels, non-English majors who have passed the College English Test Band 4 (CET-4), non-English majors at the graduate level, as well as other English learners and users with equivalent proficiency.