Never Give Up - I Challenged McDonald's

Author: Qiao Ying
Publisher:
Publishing Date: Not available
Features: "Never Give Up: I Challenged McDonald's" Why did China not produce a brand like McDonald's? Why did China lack global food brands? In 1995, a Chinese Qiao Ying attempted to answer these questions. He founded "Hong Gaoliang" and challenged McDonald's. In just two or three years, "Hong Gaoliang" rapidly rose, attracting attention from both the Chinese and the world. McDonald's headquarters in the United States even sent people to China to investigate "Hong Gaoliang." However, unexpected misfortune struck. To pursue greater development, "Hong Gaoliang" took a risky financing move, which violated the law. "Hong Gaoliang," this overnight success in China's fast-food industry, collapsed overnight. Qiao Ying, this rising star in China's food and beverage industry, was also imprisoned. This book is the result of Qiao Ying's painstaking efforts written while he was in prison. Bankruptcy, imprisonment, divorce—this man, completely trapped in adversity, reflected deeply and wrote with vivid, sincere words, dripping with blood and tears, about his arduous entrepreneurial journey. It comprehensively reveals the rise, glory, and fall of "Hong Gaoliang," including its secrets of success and the reasons for its failure. Qiao Ying's understanding of his career and his life insights into success and failure are thought-provoking. Every entrepreneur and dreamer may find inspiration, enlightenment, and strength in it. After his release from prison, Qiao Ying remained determined and full of passion, striving to rise again. His unwavering courage is truly admirable.