Bank Customer Manager Training Course (Revised Edition)

Author: Song Bingwan
Publisher:
Publish Date: 2006-11-01
Features: This book is a work specifically written for bank relationship managers by the author, based on summarizing practical experience in customer acquisition. It aims to help bank relationship managers enhance their customer acquisition skills and improve the effectiveness of customer acquisition. The book focuses on how to train a relationship manager who adapts to the bank's development and customer needs, with customer acquisition processes, relationship manager systems, and bank product management as the main content. It begins with an introduction to training methods and approaches and concludes with an evaluation of training effectiveness. The book features an innovative structure, cutting-edge concepts, comprehensive content, and detailed information, emphasizing practicality and relevance. It can serve as a specialized training textbook for bank relationship managers and is also suitable for daily reading by bank relationship managers and marketing professionals in the financial industry. The book focuses on how to train a relationship manager who adapts to the bank's development and customer needs, with customer acquisition processes, relationship manager systems, and bank product management as the main content. It begins with an introduction to training methods and approaches and concludes with an evaluation of training effectiveness. The book has a novel structure, comprehensive content, and detailed information, demonstrating strong practicality.