McKinsey2001.1

Author: Ou Gaodun
Publisher:
Publish Date: 2001-04-01
Features: This book includes the following content: McKinsey recent research: The Internet M&A wave, The wireless future of Asia, The unprecedented development of China's wireless data industry, Segmented online markets, Bringing order to India's railway system; Marketing: [Cover story] The cost of loyalty, Discarding the traditional concept of products; Corporate Governance: Corporate transformation in non-crisis situations, Building Asian boards, Three surveys on corporate regulation; E-commerce: The differences in Asian B2B e-commerce, Lessons from failed e-marketing; Corporate Finance: When to consider alliances; Chemical Industry: The magic of knowledge.