Alternative Marketing: Make Big Money with a Different Mindset

Author: (USA) Jon Spolstra
Publisher:
Publish Date: 2005-05-01
Features: When an idea makes people laugh until their bellies hurt, a truly great idea is about to be born. Try approaching problems with a different mindset—it won’t take any risk. When the horse of opportunity gallops toward you, don’t hesitate—seize it, and you’ll embark on a wonderful journey. Maybe you’re just a bit headachey, but it might be worth looking for some reasons from your feet—perhaps there will be unexpected rewards. Inspired by the creative ideas that Jon Spolstra once used to help a second-tier New Jersey Nets team’s revenue soar by nearly 500% in just three years, many other companies have also achieved similar success.
"Why has marketing always had such a bad reputation in society? Why do people always hold prejudices against marketers? What exactly do marketers do? Is it just to sell things to gullible people? This charming marketing book series will show you a brand-new image of 'marketing,' putting you face-to-face with the master and letting you fully experience the charisma and true allure of world-class marketing experts. At the same time, this series will also bring you unique life insights and reflections through short, vivid stories and brilliant language."
This book includes: how new values and examples are changing people’s consumption habits, how passion is generated and spread, self-promotion, and how customer service capabilities are key, among other topics.