Hisense Experience: Innovation is Life

Author: Chi Yuze
Publisher:
Publish Date: 2003-06-01
Features: Haier has never been a miracle. It faces reality, restrained yet profound, elegant like a gentleman. It prefers to solve problems through thinking and achieve success through competition. Today, this enterprise that started from a manual workshop 34 years ago has grown into a large company with nearly 20 billion in sales revenue. According to its plan, it will walk on the path toward becoming a multinational company. What qualities should a Chinese enterprise possess when it moves from China to the world, from a manual workshop to a multinational company? What should truly excellent enterprises aim for? For leaders in the business world and government departments, this powerful and captivating book is like a loud alarm bell: think with a global perspective and act with a spirit of cooperation, or else face being left behind! Every business manager across China should have two copies of this book at hand—one for themselves and one for their good government officials, NPC representatives, or CPPCC members.