Planner: Planning of Business Activities and Integrated Marketing Communication (2nd Edition)

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Publish Date: 2005-11-01
Features: The purpose of this book is to help you prepare and present a professional promotional campaign related to advertising, promotion, or integrated marketing communication. The book introduces a 10-step method that concisely explains the process required to plan and execute a successful promotional campaign. As a simulated promotional agency, you need to provide clients with solutions to promotional problems. This involves developing a plan for advertising, public relations, and promotion in a real integrated marketing communication context.