Strategic Management (10th Edition)

Author: Fred R. David (USA)
Publisher:
Publish Date: 2006-05-01
Features: This book is themed around "Global Economy Affects All Business Strategic Decisions." Through numerous "Global Perspective" columns throughout the book, it consistently examines business strategy management within the broader context of international economics and business. It discusses strategic management by exploring the relationship between business operations, international competition, and technological advancements. The book systematically elaborates on modern strategic management theories, directly quoting insightful arguments from renowned management theorists and practitioners. It is highly thought-provoking and provides a comprehensive and detailed introduction to numerous practical strategic management methods and techniques.