Social Transformation and the Consumption Revolution: Changes in Urban Consumer Concepts in China

Author: Zheng Hong'e
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Features: "Social Transformation and Consumption Revolution—Changes in Urban Consumption Concepts in China" takes a unique approach, starting from the other dimension of human social development, namely the perspective of consumption. Using consumption society theory as the research framework, it employs a combination of sampling surveys, in-depth interviews, and case studies. While verifying and examining the current status of residents' consumption concepts and the evolution of consumption concepts across different eras, it also discusses the "bottlenecks" that constrain economic development and how to establish spiritual values that align with the upcoming consumption society. The features of "Social Transformation and Consumption Revolution—Changes in Urban Consumption Concepts in China" are primarily reflected in the following aspects: First, pioneering research on how individuals, society, and nature can coexist harmoniously in a consumption society. Second, innovative theoretical perspectives and research methods. Third, high practical value and realistic significance.